1 Comment

I love that last point, the essence of it all: that's the completion of the flywheel. Having access to all the data to make the informed decisions. To understand the customer's perspective, you need to have data from that perspective. That means you have to collect it, process it, etc.

It must have been empowering to get this answer, so aligned with everything you've been saying and teaching. Thank you!

Expand full comment